MILAN CAB 028585
To celebrate our 60th birthday, we got a makeover!
"Brand" is a name, a term, a symbol, a combination of these elements that identifies a good or service that, as in the specific case of Radiotaxi 02.8585, has been a guarantee of quality since 1960.
From a simple name to a symbol of recognition!
For most of the 20th century, when the focus of businesses was almost entirely on the product, the brand was basically a name which, during the 1980s, increasingly acquired its own centrality, becoming in the present day, of primary strategic importance so as to make it the added value of the product and no longer the other way around.
Even in the cab world, which over the years has become an integral part of a productive and dynamic city like Milan, the brand represents that symbolic value makes the differentiation between a Radiotaxi with over 60 years of history and its competitors: seriousness, innovation and quality of service, have contributed not only to making 02.8585 a point of reference for Milanese mobility but also to being awarded by the City of Milan, with Public Merit, an important award to those values that have always been the basis of our historic Cooperative.
With these assumptions, the brand symbol assumes for the consumer the function of guidance and orientation in the process of choice reason why, as if to share together with taxi drivers and customers who over the years have contributed to its growth and consolidation, Radiotaxi 02.8585 wanted to treat itself in this particular period of economic revival, a brand new brand, a brand that we are sure will have in the minds of the Milanese, the same perception that has made us "better every day."
The anniversary in the words of President Alessandro Casotto
Alessandro Casotto has for more than 10 years been the iconic President of Radiotaxi 02.8585, not only the historic radio cab in Milan but, for all intents and purposes, the first Radiotaxi in Europe whose establishment starts, officially, back in 1960.
The words of the president "Our desire is to be able to make better and better a service that as of today already boasts the best of digital and satellite technology in terms of call centers to App, and a fleet composed of more than 70 percent modern ecological cars".
He then goes on to say "Seriousness, innovation and quality of service, have contributed not only to making 02.8585 a point of reference for Milanese mobility but also to being awarded by the City of Milan, with the Public Merit, an important award to those values that have always been the basis of our historic Cooperative" and concludes thus "Radiotaxi 028585 wanted to give itself in this particular period of economic revival, a brand new brand, a brand that we are sure will have in the minds of the Milanese, the same perception that has made us better every day.".
