Cab Milan 028585 > Social initiatives.
8585 for the social
Too often, the pace and consequent frenzy imposed on us by modern living distracts us from what in practical terms we could all be doing through small or large gestures to help others and for our own daily well-being.
We are not talking about fitness or applied psychology but even just small daily gestures through which we can help someone, because a behavior aimed at helping others has inherent great power: helping ourselves as well.
The sensitivity and awareness of the taxi driver
Carrying out the profession of taxi driver leads the individual not only to be a professional of toponymy, but also and above all to make dozens of daily encounters(which become thousands over the course of a working year) and to experience situations that are often at odds with each other: not only often devastating realities such as the one experienced by Travis Bickle, sensitive and introverted protagonist of Martin Scorsese's cinematic masterpiece "Taxi Driver", but also simple stories that are the result of an everyday life that we often fail to notice.
Stories and situations from a daily newspaper for which Radiotaxi 02.8585 has been trying for years to sensitize its taxi drivers to try to get them to understand not only altruism as a motivation apt to increase the welfare of others but to do so by raising awareness and proposing within their own social body not a conscious expectation of personal benefit but above all unconscious benefit given by a reward perhaps not immediately perceived from which, however, derives a foundation of feeling good about one's self: self-esteem.
Our commitment to social work
The history of the cab is composed of an incredible variety of situations perhaps last in chronological order the one that tells us of a birth in a car assisted precisely by the taxi driver protagonist of the story: every day Radiotaxi 02.8585 becomes a catalyst for situations that can unite taxi drivers and the needs of others through initiatives that, over the past ten years have seen us repeatedly partner with Lilt, Veronesi Foundation, Francesca Rava Foundation, Don Carlo Gnocchi Institute, Woman for Woman, earthquake victims of Emilia and Amatrice, collection of basic necessities for the homeless, collaborations through entities within the cab world such as Taxi Service Onlus or All Taxi for Love.
Helping someone gives the proponent not only the chance to make things better but also the feeling of feeling part of the improvement, a cornerstone not only of positivity but a founding pillar of being a Cooperative.
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